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Popular Fitness Clothing And Accessory Brand Business For Sale

Kerry, Kerry
Asking Price:
€250K - €500K Furniture / Fixtures and Inventory / Stock included
€100K - €250K
Net Profit:
Under €50K

VODI is an Irish owned company specialising in modern high quality apparel and fitness accessories. Renowned for high quality clothing gym and injury preventative products such as leather belts, wrist wraps, knee wraps etc.
VODI is a European registered trade mark - Application number 013767901 (Certificate attached).

The brand has grown significantly over the past couple of years with the range consisting of hoodies, performance wear, tracksuits etc and fitness related accessories such as leather belts, wrist wraps and knee sleeves. A previous customer of the accessory side of the business would be the IRFU where I made strength and conditioning equipment specifically for the 4 Nations camp in 2016. The brand is very well established within the power lifting industry with strong relationships with most of the federations in Ireland along with an affiliation with the international federation the WDFPF. The brand has exclusivity to trade stands at all international events for the WDFPF and our competition wear is approved for competition in over 14 countries with the WDFPF.

Where the brand originated in power lifting, the apparel sector of the business grew extremely quick which led to expansion in the range. At present I have a collection of hoodies, t-shirts, stringers, performance wear, tracksuits and shorts for both men and women. These are available directly to the public online on our fully e-commerce website where we ship within Ireland and also worldwide.
There is currently 2 official VODI distributors, one in Northern Ireland who operates the UK side of the business and one in Germany who operates mainland Europe. Both have their own fully functional e-commerce websites which is supplied by VODI.

The other aspect of the business where I have seen growth is in the custom clothing market. At present I offer a service where items in the VODI range are available for customisation for bulk orders. My main customers would be gyms, personal trainers and leisure centres. Since the introduction of some new items such as tracksuits I've also had some interest from GAA clubs which would again broaden the market.

Currently the business is located in a 45sq/ft office in Tralee Co. Kerry. The minimum term of the lease has surpassed so there is no contractual obligation to keep the space in Kerry.
The business has assets such as racking, tables, transport flight cases and a LWB van.
There is a healthy stock level which can be discussed in more detail on request.
Full e-commerce websites (.ie, an .de)
Large database of previous customers
Reasonable following on social media such as Facebook and Instagram.

Reason for sale is change in personal circumstances, the business is healthy with increasing sales year on year.

Further details upon request, please contact seller below for more information.

Property information

Real Estate:


Lease Terms:

The minimum lease term has surpassed so you would not be contractually obligated to keep this office. The cost is €433 per month and is exempt from VAT.


Tralee, Co. Kerry

Premises Details:

Currently a 45sq/m office in a modern building with high speed internet access

Size in square feet:

Business Operation

Expansion Potential:

There is no other Irish based brand successfully doing the items in my range and the items I have are not available for customisation with other companies.
The customisation side of the business has the biggest potential for growth as it can expand outside of gyms to team sports.

Reasons for selling:

I'm selling the business due to a change in personal circumstances. The business is healthy and operating well with year on year growth.

Trading hours:

The business is primarily online so working hours are flexible

Years established:

Other Information

Support & training:

I would be happy to offer any support I can to the prospective buyer along with offer any contacts I have for factories and facilities.

Furniture / Fixtures value:
€20,000 - included in the asking price
Inventory / Stock value:
€60,000 - included in the asking price
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Related Documents:
This business can be relocated.

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