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Starbucks hungry to expand menu with bakery acquisition

Starbucks Coffee washington

Starbucks is expanding it's food offering with the acquisition of La Boulange Bakery.

The coffee chain, which burgeoned in the late 90s to the point of high-street ubiquity, is looking to reinvent itself with the $100m all-cash purchase after arguably becoming somewhat tired as a brand.

It's never been renowned for its food, even at the height of its success, which was built around the quality of its coffee, it seating and ambience.

Read more on the acquisition of Bay Bread LLC and its La Boulange Bakery brand from investment group Next World Group on Reuters.

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