Established Cash-Generating Tourism Business In Prime Irish Location For Sale

Property Information

Real Estate:

Real Property Included

Location:

Operates in a prime tourist location within the historic town of Cashel, County Tipperary, in the heart of Ireland's Ancient East. The properties are strategically positioned within walking distance of the iconic Rock of Cashel, one of Ireland’s most visited heritage sites, attracting over 300,000 visitors annually.

The business benefits from strong year-round footfall due to its proximity to:

The Rock of Cashel – a globally recognized cultural and historical site
Cashel Palace Hotel – a 5-star destination renowned for high-end weddings and luxury events
Cashel town centre – home to award-winning restaurants, artisan cafés, pubs, and shops
The M8 motorway – providing direct access between Dublin and Cork, making Cashel an easy stopover for domestic and international travellers
The properties are situated in central, high-visibility residential areas popular with tourists, offering both scenic charm and easy access to local attractions, services, and transport links. This location is ideal for short-stay accommodation, with a consistent mix of international tourists, wedding guests, and domestic visitors seeking heritage, culture, and premium lodging.

Premises Details:

The portfolio comprises four fully refurbished residential properties, all currently operating as short-stay accommodations. Each property has been thoughtfully upgraded to meet the expectations of modern travellers, while retaining the charm and character suited to the historic surroundings of Cashel.

Key Features:

Property Type:
A mix of townhouses and cottages, all privately owned and maintained to a high standard.
Condition:
Turnkey condition with recent renovations, modern interiors, and guest-ready furnishings.
Capacity:
Together, the properties can accommodate up to 18 guests across multiple units, appealing to families, couples, and small groups.
Location:
All four properties are located within Cashel town, within a short walk of key attractions including the Rock of Cashel, Cashel Palace Hotel, and the town centre.
Licensing & Compliance:
All units are compliant with current short-term letting regulations and health & safety standards.
Facilities:
Each unit includes fully equipped kitchens, Wi-Fi, heating, laundry facilities, and private outdoor space where applicable. Properties are listed across major booking platforms with strong guest reviews.
Management Infrastructure:
The premises are supported by existing systems for cleaning, check-in/out, and guest communications—easily transferable to a new owner or management team.
This real estate-backed business offers a unique blend of solid property value and hospitality income in one of Ireland’s most sought-after tourism

Business Operation

Management type:

This business is owner operated.

Expansion Potential:

Expansion Potential
High-performing hospitality business with significant opportunities for both immediate and long-term growth. Expansion pathways include property development, market diversification, and strategic partnerships.

1. Development-Ready Site in Cashel

Included in the sale is a privately owned site in Cashel valued at €100,000, with development potential for an additional short-stay rental unit. This presents a low-capex opportunity to expand local capacity and revenue.

Development Potential: 2–3 bedroom unit
Revenue Estimate: €30,000–€50,000 annually
Planning Pathway: Feasible and in progress
2. Derelict Property Pipeline

Cashel’s town centre includes multiple derelict or underutilised properties, offering potential for acquisition and refurbishment under government regeneration schemes. These can be restored into high-yield short-term rentals, supporting both revenue growth and community revitalization.

3. New Kilkenny Project – Seeking Strategic Partners

We are currently preparing to launch a new development in Kilkenny (2026) – a thriving heritage city with a strong tourism base. The project will include:

6 purpose-built short-stay apartments
Projected annual revenue: €250,000+
Located near Kilkenny Castle and other major attractions
We are actively seeking partners or co-investors to participate in this exciting expansion opportunity, with options for equity investment, profit-sharing, or operational collaboration.

4. Scalable Brand Model

Has developed a replicable business model with strong local branding, guest trust, and operational systems. This enables potential growth through:

Expansion into other high-traffic heritage towns
Franchising or licensing the StayinCashel brand
Corporate, wedding, and mid-term stay packages
5. Enhanced Direct Booking Strategy

There is also scope to increase profitability through:

Enhanced direct booking website & CRM strategy
Loyalty and referral programs
Corporate and contractor agreements (building on existing winter trade base)

Competition / Market:

Cashel is a well-established tourism hub, and naturally draws a range of accommodation providers, including hotels, guesthouses, and individual short-term rentals. However, maintains a competitive advantage through a combination of strategic positioning, consistent quality, and diversified demand.

1. Unique Market Positioning

Unlike larger hotels or traditional B&Bs, offers guests the privacy and flexibility of self-catering accommodation in centrally located, well-furnished homes. This appeals to families, small groups, and long-stay visitors who prefer a “home away from home” experience.

2. Established Brand & Online Visibility

With a strong direct booking platform and high-performing listings on major OTAs, the business enjoys excellent online visibility, reviews, and repeat guests. This positions it well above casual or unbranded competitors in the short-stay space.

3. Year-Round Demand

While many local operators rely solely on summer tourism, has built an extensive database of tradespeople, contractors, and corporate clients who use the properties consistently throughout the winter and off-peak seasons. This reliable, non-tourism segment ensures steady occupancy and cash flow during traditionally slow months — a major differentiator in the market.

4. Supply Constraints & High Barriers to Entry

With Cashel’s status as a heritage town, planning and zoning restrictions limit the development of new short-stay accommodations. This, combined with the business’s first-mover advantage, local relationships, and brand reputation, creates a defensible and difficult-to-replicate market position.

5. Scalable Brand Potential

This is well positioned to expand into surrounding heritage towns, using its operational model and brand recognition to capture further market share in the wider Ireland’s Ancient East tourism corridor.

Reasons for selling:

Expansion

Trading hours:

7days per week

Employees:

3

Years established:

3

Other Information

Support & training:

Incl

Furniture / Fixtures value:

€100,000

Inventory / Stock value:

€50,000

Website:

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Related Documents:

•   Document

Home based:

This business can be run from home.

Relocatable:

This business can be relocated.