Designer & manufacturer of its own high-end range of audio hardware including wireless earphones, headphones & speakers. The company has built an exceptional reputation for sound & product quality, which rivals product from leading global brands, yet at a more affordable price point.
Key Aspects
• The company is actively developing new products to stay ahead in the market.
• Advanced audio engineering & product design capabilities, resulting in a high-end product range with superior sound & product quality.
• Poised to launch 5 innovative new products by the end of 2025.
• Holds robust relationships with approx. 60 retail partners across Ireland.
• Established & robust partnerships with both national & international technical partners.
• Utilises a robust marketing strategy, being active on various social media platforms & participating in multiple radio show, TV appearances, events & print media.
• High gross profit margins for all its products, ranging from 56% to 73%.
• In the FY23, the company achieved gross margin of 46%. Future plans involve scaling & growing the gross margin to 72% as volumes increase.
Opportunities
• The company has implemented a robust growth strategy, projecting to scale the business to ap-proximately €75m within 5 years.
• As of Q1 2023, the UK export base is well developed with operational FBA, self-fulfilled, & potential retailer distribution channels through existing relationships.
• Given the continuous growth in the global wireless audio market, the company is poised to secure significant market share. This is attributed to its rapid technological innovation capabilities & commitment to superior audio quality.
• In the near future, the company will enter the smartwatch space with a unique & niche product tailored specifically for music enthusiasts.
