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Auntie Anne's - Pretzel Franchise

The world’s largest soft pretzel brand. Sell handcrafted, freshly baked products from a prominent retail location with high footfall.

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  • Request Free Information
  • Finance requirements

    Total Investment:
    £145,000 - £200,000+
    Liquid Capital:
    £45,000 - £80,000
    Minimum Investment:
  • Areas Available

    Opportunities are available across the UK and Ireland.


Auntie Annes – Ealing

Be a part of something special

When Anne Beiler baked her first pretzels in a Pennsylvania farmer’s market, she wanted to create a great product and provide people with an amazing experience. After some experimentation, “Auntie” Anne created a masterpiece. Customers kept coming back and asking for “the best pretzel they had ever tasted.”

People wanted more. They asked for the secret recipe so they could have soft, delicious pretzels and drinks wherever they were. As a response, Anne and her husband looked for new ways to expand and bring the taste of Auntie Anne’s to the world. Franchising was the natural solution and over 30 years and 2000 stores later, the opportunity is here for you to become a franchisee of your own Auntie Anne’s bakery store.

Auntie Annes – BelfastWorld’s Largest

Auntie Anne’s is now the world’s largest soft pretzel retailer with over 2000 stores in more than 25 countries. The brand has been in the UK since 2003 and have 40+ stores around the country.

The stores in the UK are predominantly inside shopping centres and travel hubs, including an airport, however growth plans include semi-mobile containers, food trucks and high street café style stores.


All Auntie Anne’s products are made from scratch from simple ingredients, hand-rolled and baked in full view of customers and guaranteed to be fresh out the oven. We only keep the products for 30 minutes to ensure they are of the highest quality for customers. The brand however is so much more than just pretzels.

Auntie Annes – Products Over the years the menu had developed from the classic original and cinnamon pretzels from 30 years ago (although these are still the most popular!) and now have a full bakery line-up including pretzel-based breakfast buns, pizzas, hot dogs and many more.

As all of the products are made by hand at each store from the same original pretzel mix, an extensive range of products can be created to cater for a wide range of customers and at any time of the day. We also have cold drinks including our homemade fresh lemonade, coffee and in some stores ice cream and milkshakes.

Auntie Annes – FulhamSupport

Our Head Office team will be there to support you from the initial property search to recruiting your first team of employees to your Grand Opening event.

We have a wealth of experience behind us with a previous major car rental UK franchisor and ex food franchisees on the team.

Plus with over 10 years of working on this brand in the UK we have strong relationships with landlords, suppliers and wholesalers to ensure we can get the best outcomes for our franchisees.

What we’re looking for

We’re looking for fantastic franchisees who have the perfect mix of staff and retail management, who are operationally focused and passionate about the brand to turn these simple ingredients into a great business.

If you’re interested in more information in opening an Auntie Anne’s store in the UK or Ireland, please complete the below form and someone from Auntie Anne’s will be in touch.


Case Studies
Rita, Coventry
Rita, Coventry
Auntie Anne’s prides themselves on being the biggest (and most delicious!) soft pretzel brand in the world! With over 2000 stores in more than 25 different countries there is a wealth of experience and history to help you succeed as a franchisee. In the UK and Ireland there are now 40 stores ...
Auntie Anne's UK Franchise
Auntie Anne's UK Franchise
We are looking for amazing franchisees to open their own Auntie Anne's Bakery stores in the UK and Ireland. This film is a sneak preview into what being an Auntie Anne's franchisee is like!