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Lean, Digital Interiors Business-Vans, Clients, Website, Ready For Sale

Ireland, Ireland
Asking Price:
€560,000 Furniture / Fixtures and Inventory / Stock included
Turnover:
€3,296,620
Net Profit:
€165,853

Well-established interiors brand (40 years) now fully online. Includes new ecommerce site, supplier network, mobile showroom, recurring clients & scalable ops from low-cost warehouse.

This is a respected interiors business that has recently transitioned from a large-format retail showroom to a streamlined digital-first model. Operating out of a low-cost warehouse in Ratoath, Co. Meath, the business now serves residential and commercial clients across Ireland through its newly developed ecommerce platform and mobile sales unit.

This turnkey opportunity includes a rebuilt website with drop-shipping capability, legacy client relationships, established supplier terms, and a lean logistics setup. Product lines include furniture, flooring, beds, and accessories, with fulfilment managed from a 4,000 sq ft warehouse and sales handled online or via a mobile showroom van.

The business benefits from:

- 40 years of brand equity and customer loyalty

- Strong recurring sales from commercial and residential clients (~€1.5M annually)

- Established supplier relationships across Ireland and Europe

- Low overhead model: minimal staff, scalable operation

- Website investment (~€25K) fully complete and ready for growth

- Asset-rich setup including vehicles, warehouse equipment, and marketing infrastructure

The company is well-positioned for growth via digital marketing, social media, SEO, and expanding product range through drop shipping.

Ideal for an operator in interiors, ecommerce, logistics—or any buyer seeking a low-risk, portable business with brand value and growth headroom.

Property Information

Premises Details:

Established in 1986, M. Kelly Interiors has weathered nearly four decades of economic cycles, market shifts, and industry change—emerging each time with renewed strength and relevance. Originally operating from a flagship showroom in Sallynoggin, the business became a staple in the South Dublin interiors market, earning a loyal base of residential and commercial clients through quality service and deep industry knowledge.

From the Celtic Tiger era to the global financial crisis and through the challenges of the COVID-19 pandemic, the company consistently adapted—most recently completing a strategic transformation into a lean, digital-first operation. With its new ecommerce platform, mobile sales infrastructure, and streamlined logistics, M. Kelly Interiors enters its next chapter built not only on legacy, but on proven resilience and modern scalability.

Business Operation

Expansion Potential:

M. Kelly Interiors presents a scalable, digital-first business model with major headroom for growth. With a newly built ecommerce site, integrated supplier catalogue, and dropshipping capability, the business is primed for aggressive online expansion.

Opportunities include:

Scaling paid and organic digital marketing (Google Ads, Meta, SEO)

Expanding product range through supplier dropshipping—no added stock risk

Leveraging CRM and remarketing to re-engage loyal commercial and residential customers

Building affiliate/influencer partnerships around high-margin interior categories

Automating backend processes for lean fulfilment and customer service

With its 40-year brand reputation, supplier terms already in place, and a portable low-overhead model, this is a rare chance to acquire a trusted interiors business that’s been structurally modernised for ecommerce scale.

Competition / Market:

M. Kelly Interiors stands out in a crowded market due to its bespoke offering, legacy reputation, and unique hybrid model of personalised service and online scalability. Historically, the business operated with little direct competition from privately owned interiors providers of similar scale within a 50km radius; cementing its position as a go-to destination for both residential and commercial clients.

Today, while larger global retailers like IKEA offer mass-market products, and smaller boutiques focus on niche styles, M. Kelly Interiors competes on trust, flexibility, and service. Its well-established online presence, combined with mobile showroom capabilities and supplier access, allows it to meet customer needs with minimal friction and high responsiveness.

The business has carved out a distinct niche by offering curated products, tailored sourcing, and an approachable brand experience that larger ecommerce platforms and chains cannot easily replicate. Its competitive edge lies in combining a trusted name with modern fulfilment, margin control, and a highly adaptable cost base; making it uniquely suited to thrive in today’s interiors market.

Reasons for selling:

retirement

Trading hours:

Business Hours of Operation
Monday - Saturday 09:00 - 18:00 & Sunday 12:00 - 17:00

Years established:
1986

Other Information

Support & training:

24 weeks

Owner financing:
Owner financing is available. Please contact the seller for more information.
Furniture / Fixtures value:
€135,300 - included in the asking price
Inventory / Stock value:
€635,948 - included in the asking price