Industry Overview
Online women’s apparel, focused on accessible casualwear and benefiting from continued consumer adoption of digital retail and comfort-led fashion.
Business Description
Direct-to-consumer e-commerce retailer offering women’s tops, trousers, dresses, jumpsuits, co-ords, leggings, jeans and accessories. The business operates an online-only model supported by established supplier relationships and in-house digital marketing capabilities.
Financial Summary
2024 revenue was €2,744,509, with gross profit of €1,904,589 and adjusted EBITDA/SDE of €122,682.
For 2025, the IM projects revenue of €2,484,850 and adjusted EBITDA/SDE of €352,372, representing a projected 14.2% EBITDA margin.
Investment Rationale
Established digital presence, repeat-use product categories and a scalable D2C platform. Growth opportunities include UK and EU expansion, private-label development, retail partnerships, pop-ups and enhanced loyalty initiatives.
Customer Overview
Primarily women seeking comfortable, versatile everyday apparel, with demand generated through digital channels and repeat purchasing.
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