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Rare Opportunity: Thriving Family-run Flooring & Furniture Business For Sale

Dublin, Ireland
Asking Price:
€1,200,000 Furniture / Fixtures and Inventory / Stock included
Net Profit:

A family-run business boasting over 35 years of expertise in the realm of flooring and luxury furniture in Ireland. Renowned for its unwavering commitment to excellence, this establishment has garnered a sterling reputation for delivering top-tier products and services. From timeless herringbone flooring to sleek laminate options and sumptuous carpets to exquisite dining sets, sofas, suites, tables, and beds, they offer a comprehensive range that caters to diverse tastes and needs.

What sets this business apart is its dedication to quality at every step. By collaborating with esteemed suppliers, seasoned builders, and skilled fitters, they ensure that each product and installation exceeds expectations. With an in-house flooring team boasting over 30 years of experience and a cadre of fitters recognized for their unparalleled craftsmanship, customers can trust in both the quality and professionalism of every project.

Behind the scenes, a loyal and proficient staff stands ready to uphold the company's legacy of excellence. With a team of tenured professionals at the helm, continuity and expertise are woven into the fabric of the business, ensuring seamless operations and unparalleled customer service.

As the current owner looks towards retirement, this presents a prime opportunity for a savvy investor to step into a thriving enterprise. With €800k worth of hard assets included in the sale, along with ample room for growth and expansion, the potential for a lucrative return on investment is substantial. Moreover, with a strategic marketing push, there's significant room for margin improvement, promising even greater profitability in the years to come.

Whether catering to residential clients, SMEs, or large Irish companies, this business has established itself as a trusted partner in elevating spaces with premium flooring and furniture solutions. Additionally, its specialization in furniture recovery and bespoke upholstery services adds another layer of value, appealing to discerning customers seeking personalized touches for their interiors.

Don't miss out on this rare opportunity to acquire a longstanding pillar of excellence in the Irish market. With a solid foundation, loyal clientele, and boundless potential for growth, this business is primed for continued success under new ownership. Contact us today to learn more about this enticing investment opportunity.

Property Information

Real Estate:

Real Property Included


The property benefits from a retail warehouse environment.

Single-story unit with prime road frontage c. 22,900 sq. ft. (2127 sq meters)

Ample car parking on site for staff and customers.

Planning for small coffee shop in the front of the facility.

Premises Details:

Established in 1986, the company planted its roots as an anchor business in the vibrant commercial zone of Sallynoggin, Dun Laoghaire. As the vibrant heart of Dublin experienced unprecedented growth throughout the 1990s and 2000s, the business was not just a witness but an active participant in this transformative period. With foresight and determination, it seized opportunities for expansion, steadily growing alongside the evolving landscape of the city.

Throughout those dynamic decades, the company remained steadfast in its commitment to providing unparalleled quality and service to its loyal clientele. Its reputation for excellence became synonymous with the very essence of its brand, attracting discerning customers seeking premium flooring and luxury furniture solutions.

When faced with the challenges brought on by the COVID-19 pandemic, the company pivoted swiftly to adapt to the changing times. Recognizing the importance of enhancing its online presence, it invested in digital platforms to ensure seamless accessibility for its valued customers. Simultaneously, measures were undertaken to optimize brick-and-mortar operations, refine efficiencies, and maximize the potential of the Sallynoggin site.

Amidst uncertainty, the company's resilience shone bright as it navigated through unprecedented circumstances, emerging stronger and more agile than ever before. Today, as it reflects on a journey spanning over three decades, it takes pride in its heritage and the unwavering commitment that has propelled it forward. As the company embarks on the next chapter of its story, it invites others to join in celebrating past achievements and embracing the boundless opportunities that lie ahead.

Business Operation

Expansion Potential:

There's a wealth of potential waiting to be unlocked within this business. Firstly, there's significant room for increased sales revenue, improved margins, and cost savings. Situated as one of the largest privately owned retailers in South County Dublin, the site boasts ample space for expansion, presenting a prime opportunity to enhance the current model with minor adjustments.

On the marketing front, there's substantial scope to boost sales by 20-30% simply by refining the online presence. While the business already has a website and online operations in place, service queries, upgrades, SEO, and adwords are currently managed on a part-time basis, leading to intermittent attention. With a dedicated focus and strategic investment in digital marketing, the potential for growth is substantial.

Similarly, the management of inventory and the Point of Sale (PoS) system offers avenues for improvement. Although the system in place is powerful, it's not fully utilized for stock control. By optimizing inventory management processes and fully leveraging the capabilities of the PoS system, operational efficiencies can be enhanced, leading to cost savings and improved customer service.

Furthermore, considering the significant buying power of the business, there's an opportunity to streamline and optimize existing supply chains. By purchasing larger containers from suppliers, the business can achieve substantial savings, potentially up to 50%. This strategic approach to procurement can contribute significantly to the bottom line while ensuring a more efficient and cost-effective supply chain operation.

With targeted investments in marketing, inventory management, and supply chain optimization, this business is poised for substantial growth and increased profitability. Don't miss out on the opportunity to capitalize on these potential enhancements and take this business to new heights of success.

Competition / Market:

The company stands out significantly due to its bespoke nature and the unique array of services it offers. Within a 20km radius, there are no privately owned competitors of similar size, highlighting the distinct market position it holds. However, it's worth noting that there are larger global retailers like IKEA within traveling distance, offering a different scale and selection of products.

With an established online presence, M. Kelly is well-positioned to compete effectively with other online businesses and smaller boutique shops. Despite the presence of these competitors, the company can maintain its competitive edge with relatively minor effort, leveraging its unique offerings and dedicated customer base.

In essence, while facing some competition from larger retail chains, the company's bespoke services and online capabilities set it apart, allowing it to carve out a distinct niche in the market and maintain a competitive stance against both local and global competitors.

Reasons for selling:


Trading hours:

Monday - Saturday 09:00 - 18:00 & Sunday 12:00 - 17:00

Years established:

Other Information

Support & training:

12 weeks

Owner financing:
Owner financing is available. Please contact the seller for more information.
Furniture / Fixtures value:
€143,100 - included in the asking price
Inventory / Stock value:
€650,000 - included in the asking price