Choosing a name for your business is almost as important as the concept itself. It is your foremost and potentially most effective marketing tool so getting it right is essential.
Some like an abstract approach – a blank canvas from which to cultivate an image. Others prefer a literally informative name that spells out the business’s function in no uncertain terms.
The truth is that somewhere in the middle of these aesthetics lies the path to the perfect business name.
The following guidelines may be useful:
• Choose a name that appeals not only to you, but your chosen clientele
• Don’t for anything too long or complicated – it needs to be memorable
• Try not to go too generic – you want to distinguish yourself from your competitors
• Whether you are using outrageous puns or going for a more graceful approach, be descriptive: people need to know what you are selling
• Try and avoid numbers and initials, and make it easy to spell
• Find out if you can actually use the name – you don’t want to be sued for trademark infringement. Also, check out if that web domain name has been taken.
Here are five of our favourite small business names:
The implied pun is obvious (and not too cheesy) and the spelling describes exactly what the business does, as well as creating a word that implies expertise and industriousness. Full points for value added meaningfulness.
This is a clever amalgamation of two ordinary words that makes a dynamic and attractive business name. The nature of the business is entirely clear and its title exudes what you would want from a travel agency – efficiency and class.
An excellent shoe repair shop name – short, sassy and conjures up a groovy song in your head. Memorable.
This is one of those made up business names that is not a real word but conveys meaning in bucket loads. This naming strategy usually takes the root of a word that means the same in many languages – here ‘Acu’ forms the basis of many words meaning ‘precise’. Used for an engineering business, the name gives instant access to a global market.
Curl Up & Dye
Hair Salons seem to have carte-blanche to go for the most cringe-worthy puns in the business world. And it works. From the strongest cheese to the poetical, or the sinister to the just plain cute – the list is endless.
Special mention to…Combing Attractions, British Hairways, A Cut Above, Beyond The Fringe, Shearlock Combs, Rape of the Locke, Cuts Both Ways, Sheers, Bangs On Target, Love me do, The Grateful Head, Sunny and Shears, Crops and Bobbers, Million Hairs, Clippity Do-da.
What are your favourite small business names? Let us know in the comments section below, or follow us on Twitter!