Please Note: this business has previously been on sale, and had several good offers to buy, all of which were turned down due to the potential buyers having zero knowledge of the fly fishing industry, or access to appropriate fly fishing knowledge and support. This situation has changed slightly, due to the copious amount of information and assistance available via AI.
Established Fly Fishing Ecommerce Business – 10 Years Trading – 2000+ Customers – Zero Chargebacks
Overview A well established, niche ecommerce business specialising in high quality fly fishing products, with a particular focus on premium flies. Operating for over 10 years, the business has built a strong reputation for reliability, product quality, and exceptional customer trust — demonstrated by zero chargebacks on its Stripe account over its entire trading history.
The business currently serves all 32 counties of Ireland and has significant untapped potential for expansion into the wider EU markets.
Key Highlights
- 10+ years trading with consistent performance
- €20,000 annual turnover
- €10,000 gross profit
- 2000+ registered customers with excellent repeat purchase behaviour
- Zero chargebacks in a decade — extremely rare for ecommerce
- Niche, defensible market with loyal hobbyist customer base
- Fully online operation with low overheads
- Strong brand reputation and high customer satisfaction
- Simple operations suitable for part time management
- Clear growth opportunities (EU, product line expansion, subscription fly boxes, fishing and country shows)
Assets Included in the Sale
- Fully operational ecommerce website
- Customer database (2000+ registered accounts)
- Email marketing list
- Branding, domain name, and social media accounts
- Supplier relationships (flies and tackle)
- Operational processes and documentation
- Inventory (if desired)
Financial Summary
- Annual Revenue: approx. €20,000
- Gross Profit: approx. €10,000
- Low overheads and minimal operational complexity
- Stable year on year performance
Reason for Sale
Owner is planning to conclude part time operations at year end and wishes to pass the business to a buyer who can continue developing the brand or expand into wider markets.
Ideal Buyer
- Existing tackle shop seeking an online arm
- Ecommerce entrepreneur looking for a stable, low risk niche business
- Fly fishing enthusiast wanting a turnkey operation
- EU retailer seeking entry into the Irish market
Asking Price
€20,000–€25,000, depending on inclusion of inventory and transition support.
