Caremark, the leading care at home franchisor, has engaged SandisonPay to support them with marketing and design expertise for a full-scale franchise recruitment drive.
Caremark is a wholly owned and run UK franchisor, and despite having over 110 existing franchisees in their UK network, they still have new territories available in the ever-growing market sector. That means there are opportunities available for would-be business owners in this booming franchise industry. There are 10 million people now over the age of 65 in Britain, and 92% of them, according to a recent You gov poll, would rather be supported at home than in a care home.
Claire Pay, Managing Director at SandisonPay, sees this foundation as the ideal basis for some highly-effective marketing materials: “With such an interesting, successful and socially-minded product, the strategic and creative opportunity is incredibly exciting. We have plenty of experience in franchise recruitment, so we are not only delighted to partner Caremark but also perfectly placed to help.”
The Sandison Pay team have embarked on a complete brand refresh that will lean on the past successes of the business. Its market knowledge with three decades of experience, its resilient and proven business model, professionalism, continued growth, and its compassion, integrity and perseverance will all be in the melting pot. These will be building blocks for the emergence of a new, energetic face for Caremark that reflects the positivity of its plans for the future. Fresh colours, fonts, and imagery will breathe new life into videos, animation, digital media, an advertising campaign, and all manner of collateral and presentation materials.
Four key 4 pillars will underpin the marketing strategy to give the company the share of voice it’s looking for: the scope and availability of the franchises, the strength of the current business numbers and the potential returns, the scale of the opportunity in an ever-growing sector, and the level of training and support from comprehensive in-house training to ongoing support that’s in place across the network.
The brand’s new look and feel will provide the platform Caremark needs to power ahead, working at the heart of communities to improve the lives of people immeasurably and bring peace of mind to their families.
For those with a head for business and a passion for helping people, the benefits will be plain to see. And with a highly competitive, 5-figure entry point on the table with the lowest management fee in the sector, who could resist?